This year's Limited Edition Open Bag in the colours - purple, gold and white - symbolises all that is royal at this year's venue. It received the royal designation in 1978 when it celebrated its 100th anniversary. The 2024 British Open bag is a royal tribute to golf's oldest major and its host course, which was founded in 1878. This year's British Open, which returns to Troon in South Ayrshire, Scotland for the tenth time, is steeped in nobility. The staff bag, adorned with royal elements, pays tribute to centuries of ancient traditions.